Cookie Policy
Last Updated: January 15, 2025
This Cookie Policy explains how TechVision Solutions ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website and use our services. This policy provides detailed information about the types of cookies we use, their purposes, and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies typically contain:
- The name of the website that created the cookie
- A unique identifier (a random string of letters and numbers)
- Information about the cookie's lifespan (how long it will remain on your device)
- The domain to which the cookie will be sent back
2. Types of Cookies We Use
We use several categories of cookies, each serving different purposes. Below is a detailed explanation of each category:
2.1 Strictly Necessary Cookies
These cookies are essential for the operation of our website and services. They enable core functionality such as security, network management, authentication, and accessibility. Without these cookies, the services you request cannot be provided. You cannot opt out of these cookies.
Examples include:
- Session Cookies: Maintain your session state as you navigate through our website
- Security Cookies: Authenticate users and prevent fraudulent use of login credentials
- Load Balancing Cookies: Distribute traffic across our servers to ensure optimal performance
- Cookie Consent Cookies: Remember your cookie preferences and choices
Duration: Most are session cookies (deleted when you close your browser), but some persist for up to 12 months.
2.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often, how users navigate through the site, and whether they experience error messages. This information is aggregated and anonymous, and is used solely to improve website functionality and user experience.
Examples include:
- Google Analytics: Tracks page views, session duration, bounce rates, and user flow
- Heatmap Analytics: Records where users click, scroll, and interact with page elements
- Error Tracking: Identifies technical issues and bugs affecting user experience
- Performance Monitoring: Measures page load times and server response rates
Duration: Typically persist for 13 to 24 months.
2.3 Functionality Cookies
These cookies allow our website to remember choices you make (such as your username, language preference, or region) and provide enhanced, more personalized features. They may also be used to provide services you have requested, such as watching videos or commenting on content.
Examples include:
- Language Preference Cookies: Remember your selected language and regional settings
- UI Customization Cookies: Store your layout preferences, theme choices, and display settings
- Media Preference Cookies: Remember your video quality preferences and autoplay settings
- Form Auto-fill Cookies: Remember previously entered information to streamline form completion
Duration: Can persist from 1 month to 2 years, depending on the specific functionality.
2.4 Targeting and Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies remember that you have visited a website and this information is shared with other organizations, such as advertisers.
Examples include:
- Retargeting Cookies: Show you relevant ads on third-party websites after you leave our site
- Conversion Tracking Cookies: Measure whether ads lead to desired actions (sign-ups, purchases)
- Interest-Based Advertising Cookies: Build profiles based on your browsing behavior to serve targeted ads
- Social Media Advertising Cookies: Enable ad delivery through social media platforms
Duration: Typically persist for 3 to 12 months, though some may last up to 24 months.
2.5 Social Media Cookies
These cookies are set by social media platforms (such as LinkedIn, Twitter, and Facebook) when you share content from our website or engage with social media features. These platforms may use the information for their own purposes, including advertising.
Examples include:
- Social Sharing Buttons: Enable sharing of content to social networks
- Social Login: Allow authentication using social media accounts
- Embedded Social Content: Support display of social media feeds and widgets
Duration: Varies by platform, typically 6 to 24 months.
3. Other Tracking Technologies
In addition to cookies, we use other tracking technologies to enhance your experience and gather usage information:
3.1 Web Beacons (Pixels)
Small graphic images (also known as "pixel tags" or "clear GIFs") embedded in web pages or emails. They allow us to track page views, email opens, and user engagement with specific content.
3.2 Local Storage
HTML5 local storage technology that allows websites to store larger amounts of data on your device. We use local storage to cache application data, improve performance, and maintain user preferences across sessions.
3.3 Session Storage
Similar to local storage but temporary, existing only for the duration of your browser session. Used to maintain state information as you navigate through our website.
3.4 Software Development Kits (SDKs)
In our mobile applications, we use SDKs from third-party service providers for analytics, crash reporting, and advertising. These function similarly to cookies but are integrated into the app code.
3.5 Device Fingerprinting
We may collect information about your device configuration (browser version, screen resolution, operating system, installed plugins) to create a unique identifier for fraud prevention and security purposes.
4. First-Party vs. Third-Party Cookies
4.1 First-Party Cookies
These are cookies set by TechVision Solutions directly. We have full control over these cookies and use them to operate our website and services effectively. First-party cookies include session management, authentication, and preference storage.
4.2 Third-Party Cookies
These are cookies set by domains other than TechVision Solutions. Third parties include:
- Analytics Providers: Google Analytics, Mixpanel, Amplitude
- Advertising Networks: Google Ads, LinkedIn Ads, Facebook Pixel
- Customer Support Tools: Intercom, Zendesk, LiveChat
- Content Delivery Networks: Cloudflare, Akamai
- Video Hosting Services: YouTube, Vimeo
We carefully select third-party service providers and require them to respect your privacy and comply with applicable data protection laws.
5. Purpose and Lawful Basis for Cookie Use
We use cookies for several important purposes, each with a lawful basis under applicable data protection laws:
5.1 Necessary for Service Provision (Contractual Necessity)
Strictly necessary cookies are required to deliver the services you request and fulfill our contractual obligations to you.
5.2 Legitimate Interest
Performance and functionality cookies serve our legitimate interests in operating an efficient, secure, and user-friendly website while respecting your rights and freedoms.
5.3 Consent
Targeting, advertising, and non-essential analytics cookies are used based on your explicit consent, which you can withdraw at any time through our cookie management tools.
6. How to Manage Cookie Preferences
You have several options for managing cookies and controlling your privacy:
6.1 Our Cookie Consent Tool
When you first visit our website, you'll see a cookie banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences. You can modify your choices at any time by clicking the "Cookie Settings" link in the footer of our website.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can typically:
- View cookies stored on your device and delete individual cookies
- Block third-party cookies while allowing first-party cookies
- Block all cookies (though this may impair website functionality)
- Delete all cookies when you close your browser
- Enable "Do Not Track" signals (though we currently do not respond to DNT signals)
Browser-specific instructions:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Manage cookies
6.3 Third-Party Opt-Out Tools
You can opt out of targeted advertising from participating companies through these industry initiatives:
- Digital Advertising Alliance (DAA): optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
- Google Ads Settings: adssettings.google.com
6.4 Mobile Device Settings
For mobile applications, you can limit ad tracking through your device settings:
- iOS: Settings > Privacy > Tracking > Disable "Allow Apps to Request to Track"
- Android: Settings > Google > Ads > Opt out of Ads Personalization
7. Consequences of Disabling Cookies
If you disable cookies, certain features and functionality may be affected:
- You may need to re-enter login credentials frequently
- Personalized settings and preferences will not be saved
- Some interactive features may not work properly
- Website performance and load times may be impacted
- You may continue to see advertisements, but they will be less relevant
- We may not be able to remember your cookie consent preferences
Note that disabling strictly necessary cookies may prevent you from using essential features of our services.
8. Cookie Lifespan and Retention
8.1 Session Cookies
Temporary cookies that are deleted automatically when you close your browser. Used primarily for session management and authentication.
8.2 Persistent Cookies
Remain on your device for a set period or until you manually delete them. Retention periods vary:
- Short-term: 1 day to 1 month (authentication tokens, temporary preferences)
- Medium-term: 1 to 6 months (user preferences, analytics)
- Long-term: 6 months to 2 years (marketing attribution, persistent preferences)
We regularly review and minimize cookie retention periods in accordance with data minimization principles.
9. Cookies and Personal Data
Some cookies may collect or store personal data, such as identifiers linked to your account or device. The processing of personal data through cookies is governed by our Privacy Policy.
We implement appropriate security measures to protect cookie data, including:
- Encryption of sensitive information stored in cookies
- Secure cookie attributes (HttpOnly, Secure, SameSite) to prevent unauthorized access
- Regular audits of cookies and tracking technologies
- Data minimization practices to collect only necessary information
10. International Data Transfers
Cookie data may be transferred to and processed in countries outside your country of residence. When we transfer data internationally, we implement appropriate safeguards, such as:
- Standard Contractual Clauses approved by regulatory authorities
- Adequacy decisions recognizing equivalent data protection standards
- Privacy Shield frameworks where applicable
For more information about international data transfers, please see our Privacy Policy.
11. Updates to Cookie Technologies
As cookie technologies and privacy regulations evolve, we continuously evaluate and update our practices. Emerging technologies and alternatives to traditional cookies include:
- Server-side tracking: Moving some tracking functionality to servers rather than browsers
- Privacy-preserving APIs: Using browser-provided APIs that protect user privacy while enabling essential functionality
- Federated learning: Analyzing data locally on devices rather than transferring it to servers
- Differential privacy: Adding mathematical noise to data to protect individual privacy while maintaining aggregate insights
12. Children's Privacy
Our services are not directed to children under 16, and we do not knowingly collect personal data from children through cookies. If you believe a child has provided us with personal data through cookies, please contact us immediately at privacy@techvision.com.
13. Your Rights Under GDPR and CCPA
If you are located in the European Economic Area, UK, or California, you have specific rights regarding cookies and the personal data they collect:
13.1 GDPR Rights (EEA/UK)
- Right to withdraw consent for non-essential cookies
- Right to access cookie data we hold about you
- Right to request deletion of cookie data
- Right to object to processing based on legitimate interests
13.2 CCPA Rights (California)
- Right to know what personal information is collected through cookies
- Right to opt out of the sale of personal information (Note: We do not sell personal information)
- Right to request deletion of personal information collected through cookies
14. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of material changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Displaying a prominent notice on our website
- Sending email notifications to registered users (for significant changes)
We encourage you to review this Cookie Policy regularly to stay informed about how we use cookies.
15. Contact Us About Cookies
If you have questions, concerns, or requests regarding our use of cookies or this Cookie Policy, please contact us:
TechVision Solutions
Data Protection Officer
1999 Van Ness Ave, San Francisco, CA 94109, USA
Email: privacy@techvision.com
Phone: +1 415-474-3171
Cookie Management Tool: Available in the footer of all pages
16. Additional Resources
For more information about cookies and online privacy, you may find these resources helpful:
- All About Cookies: allaboutcookies.org
- International Association of Privacy Professionals: iapp.org
- Federal Trade Commission (FTC) Privacy Resources: ftc.gov/privacy
- European Data Protection Board: edpb.europa.eu